Solberg & Hansen

Solberg & Hansen

Solberg & Hansen has been a master within the coffee and tea industry for 120 years. Our goal was to make sure that the new visual identity and packaging design reflected this, and resulted in the concept “The establishment”. The packaging design had to communicate Solberg & Hansen’s knowledge, quality and excellent taste. It was essential to clarify the diversity in coffee types and design a system of labels securing a clear hierarchy and navigation between variations. 

The entire product portfolio has been restructured and recategorized. Color and decorative elements separate the categories, whilst logo, text and branding elements are uniform across the range.

For tea, we differentiate between pure and flavoured tea. The pure teas are white and monolithic, while the flavoured teas have colours based on their ingredients.

Client –– Solberg & Hansen
Project –– Packaging, color system